The Biggest Lie Operators Will Tell You | Ep. 350 Artwork

Multifamily Investing Made Simple

Join us each week as Anthony Vicino and Dan Krueger of Invictus Capital take the complexity out of multifamily investing so you can start taking action today.Every episode of Multifamily Investing Made Simple is designed to provide passive and active investors alike with the knowledge, confidence, and competence to get out there, make deals, and achieve financial freedom through the powerful investment vehicle of multifamily real estate.Whether we're breaking down seemingly complex real estate concepts, interviewing titans of the industry to learn from their successes and failures, or just offering plain old bad investing advice, you're sure to learn something (and have some fun in the process)!.

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Multifamily Investing Made Simple

The Biggest Lie Operators Will Tell You | Ep. 350

March 04, 2023 • Anthony Vicino and Dan Krueger • Episode 350

Here is the biggest lie that operators will tell you. AUM. Assets under management.

We always hear operators stretch, twist, expand, and contort this number in every single way possible. It's an important metric for us. It's the total market value of our assets that we manage.

But here's the tricky part... the definition, the very formula to get your AUM, changes person by person. So one operator's AUM may look very different than another's, based on how they're valuing their assets.

And because of this lack of uniformed definition, many operators will take advantage of you by inflating their AUM stats.

In most cases, operators that do this... aren't technically doing anything illegal... but it's definitely questionable, and sets a bad example for their transparency.

A lot of new investors and operators fall prey to this tactic, they want to seem legit, so they will boast HUGE AUM numbers.

The only way to weed your way through these kind of operators... is to simply ask more questions. What questions exactly?

Find out on this week's episode of Multifamily Investing Made Simple, In Under 10 Minutes!

Tweetable Quotes:

"What's interesting about this term, assets under management, is that there's two opportunities for people to lie, both assets and then management. "– Anthony Vicino

"Most of the time when you hear people referencing AUM, it's a bit of a flex because in real estate, numbers are always a big deal." – Dan Krueger

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People on this episode

Anthony Vicino

Host

Daniel Krueger

Host